About Us

In Motion is a full service, turnkey event marketing and management firm based in the seaside community of Carlsbad just north of San Diego. We are a family owned and operated business, founded in 1981.

We at In Motion identify success as not only meeting, but exceeding the expectations of our clients, sponsors and participants. The goal of our company is to produce the very best running/walking events possible that are a credit to our company, a credit to our sponsors and a credit to the community in which they are held.  We feel blessed to do what we do and always have fun doing it!

“We’re just four women trying to make a difference in the world. When things get tough, we always think about what it feels like to be standing at the finish line knowing that we created this opportunity for people to fulfill a lifetime goal of completing a full or a half marathon. That achievement transforms people. There is something special about completing a long distance event. You learn that when you apply yourself and do the training, you can accomplish anything.” -Christine Adams, CEO

In the Media:

IMI girls
Your girls at In Motion  (from left to right): Jen Adelmann, Christine Adams, Ellen Larson, & Leisha Lamp.

IM dogs
Our four-legged squad (clockwise from upper left):
Quincy Adams, Mairzy Golden, Love & Duke




Location:  6116 Innovation Way, Carlsbad, CA 92009

Hours:  Monday through Thursday 8 a.m. to 4 p.m.
Friday 8 a.m. to noon

Phone:  760-692-2900

Fax:  760-692-2901